Professional services marketers face a common challenge: staying current with industry developments whilst managing demanding workloads. For PM Forum members, the organisation’s extensive Skills Development Platform offers a wealth of valuable resources to meet this need.
The Client
Founded in 1996, PM Forum has grown to become the world’s largest community of professional services marketers, with in-person events in three continents, more than 3,000 members across 40+ countries and a strategic partnership with ICON, a 3,000 strong community of marketers in Asia Pacific. Under Richard Chaplin’s leadership, the organisation provides marketers with resources to enhance their skills and knowledge.
The PM Forum’s Skills Development Platform represents one of the organisation’s most valuable member benefits, containing a rich repository of videos, reports, case studies, and articles related to professional firm leadership, management, and marketing. CoreClarity now makes it easier to find the right resources via auto-generated and succinct summaries describing the content.
The Challenge
The Platform has long been celebrated for its comprehensive collection of high-quality content. However, as the library continued to expand, members with limited time found it increasingly challenging to identify the most relevant resources for their specific needs. The breadth and depth of knowledge was impressive, but its accessibility could be enhanced to better serve busy professionals.
“Our Skills Development Platform has always been a treasured resource for our members, offering deep insights across all aspects of professional services marketing,” explains Richard Chaplin, PM Forum’s leader. “We wanted to make this valuable collection even more accessible and efficient for our time-pressed members.”
The CoreClarity Solution
PM Forum partnered with CoreClarity to develop an innovative solution that would transform content discovery on their Platform through providing easy access to over 3,500 summaries of articles and videos across the Platform. Each 750 word summary contains an introduction, key points, detailed analysis, insights/takeaways, and conclusions.
These summaries allow members to quickly grasp the core concepts and determine whether the full content merits deeper exploration. The tool effectively serves as a content curator, helping marketers identify the most relevant resources for their specific needs or challenges.
“The real innovation here isn’t just in summarising content,” explains Illitch Real, of CoreClarity. “It’s about enabling professionals to engage with knowledge in a fundamentally different way—transforming static information into dynamic, accessible insights that can be immediately applied to their work.”
The Impact
The implementation has significantly enhanced the member experience by:
- Reducing search time from minutes to seconds
- Enabling more targeted professional development
- Increasing overall platform usage and engagement
- Providing greater return on membership investment
“AI is revolutionising how we think about content curation. Instead of simply organising information, we can now transform it into a truly responsive knowledge base that adapts to individual needs. This technology doesn’t just save time, it fundamentally changes how professionals can engage with and benefit from collective expertise.”
Richard Chaplin
By further enhancing the accessibility of PM Forum’s already valuable content library, CoreClarity’s solution has transformed the Skills Development Platform into an even more powerful strategic resource that delivers immediate practical value to members daily.
