About CoreClarity: The story behind the platform

Born from professional services expertise

Meridian West combines deep insight consultancy with advanced analytics to transform qualitative research for professional services. With decades of experience working with leading B2B organizations, we recognized a key challenge: while firms were gathering valuable unstructured data through client interviews, focus groups, and reports, they lacked efficient ways to extract meaningful insights that could drive strategic decisions.

From transcription to transformation

Our journey began with automated transcription tools, but we soon saw the potential for more advanced qualitative analysis. At the same time, we recognized the limits of purely AI-driven solutions in the nuanced, complex world of professional services.In partnership with Rubiklab, we developed a hybrid methodology rooted in a core principle: structure comes first.

What makes CoreClarity unique

CoreClarity is the result of close collaboration with industry leaders and early adopters who demanded both analytical rigor and practical application. Through 2.5 years of development and continuous refinement, we’ve created a platform that reliably extracts essential insights from complex qualitative data—transforming how firms understand and serve their clients.

Our commitment

We remain committed to empowering analysts and professionals to focus their expertise where it matters most. Today, CoreClarity helps leading firms uncover hidden insights, reduce analysis time, and make confident, data-informed decisions driving sustainable growth and meaningful change.