The thought leadership graveyard
You’ve invested significant time, money, and intellectual capital into producing thought leadership. You’ve published reports, created blogs, recorded webinars, and pushed content across various channels. But eventually, most of this valuable material ends up buried on your website – dozens of reports collecting digital dust while your latest publications take center stage.
For your website visitors, finding specific insights becomes a frustrating treasure hunt. They’re offered basic search functions that return entire reports rather than specific answers. Time-poor professionals must then download and skim these documents, hoping to stumble upon the information they actually need.
From searching to asking
What if visitors could simply ask questions directly and get immediate, relevant answers from your thought leadership?
Generic AI chatbots can’t solve this problem effectively. They pull information from across the internet, mixing your insights with competitors’ content and potentially unreliable sources. The result often dilutes your expertise and brand voice.
Enter CoreClarity: Your thought leadership’s new best friend
CoreClarity transforms how visitors interact with your intellectual capital. This specialized AI interface can be embedded directly on your website and fed exclusively with your own curated content. The result? A conversational experience that:
- Answers specific questions using only your thought leadership
- Cites sources with direct links to relevant reports
- Presents information in your brand’s voice and style
- Honestly acknowledges when it doesn’t have sufficient information (rather than “hallucinating” answers)
- Guides users with suggested prompts that showcase your expertise
Real results: HLB’s success story
HLB International, a global network of accounting and advisory firms, implemented CoreClarity (branded as “InsightsAI”) to unlock six years of their Survey of Business Leaders research. Previously, valuable insights were found in lengthy reports. Now, clients and staff can ask specific questions and receive immediate answers based solely on HLB’s research.
As Lesley Hornung, CMO of HLB notes: “This year, we’ve launched an AI tool that allows users to interrogate our data, including six years’ worth of historic findings. I think this is the future of the programme.”
The implementation has revolutionized how HLB delivers thought leadership, transforming static research into an interactive resource that extends the lifecycle and value of their intellectual capital.
Your thought leadership becomes part of your intellectual capital: activated and amplified
With CoreClarity, you can rebrand or white-label the interface to match your visual identity and tone of voice. Your thought leadership investments continue delivering value long after publication, becoming an increasingly valuable resource over time.
Instead of reports gathering dust in your website’s archives, they become active participants in conversations with potential clients, answering questions, demonstrating expertise, and generating leads 24/7.
This is not merely recycling content; it’s creating a robust knowledge system that gains from use rather than depreciates.
